Want your brand to stand out from the competition and make a lasting impression? If so, then curated and elevated brand visuals are non-negotiable. Effective brand visuals:
- are cohesive in color, vibe, and purpose
- tell your brand’s story
- create instant brand recognition
Imagery that does this is the difference between brands whose aesthetic feels effortlessly elegant and those that don’t. It’s the very definition of being “on brand” everywhere you’re brand visuals show up.
If your visuals aren’t instantly recognizable as belonging to your brand, if they aren’t communicating your brand’s particular message and values, and doing it with a seamless aesthetic then they aren’t doing their job.
Photos are just photos unless they strategically cover all your marketing bases. True brand photos tell your brand’s story, describe what you do, promote brand cohesion, and foster connection with your ideal clients.
Elevated Visuals = Business Growth
Research shows that investing in high-end brand imagery, be it photo or video, reaps practical rewards that will boost your bottom line.
Why? Curated brand imagery:
- increases engagement
- strengthens brand perception
- drives sales conversions
First, true brand imagery fosters connection. Across platforms, social media posts with visuals receive more than double the engagement as those without – 2.3x the engagement to be exact! Engagement equals connection.
Secondly, true brand imagery builds trust. Professional, high-quality visuals validate your brand by demonstrating that the details matter to you, that you know the value of your brand, understand your mission, and your target audience. It verifies that your brand can be trusted.
Lastly, through connection and trust, true brand imagery attracts loyal customers. Depending on the study, market research shows that 67-90% of consumers site the quality of a product image as being “very important” or the “most important” factor in their product selection and purchasing decisions. Eye-catching visuals, whether photo or video, have been shown to increase conversion rates by up to 80%. For an audience that is in need of your product or service, established connection and trust + high-quality imagery = loyal customer.
If you want to attract high-end customers, you have to look high-end in every aspect of your marketing. For further reading on these statistics check out these articles by Visual Chaos Studios, Spyne, Cyberdogz, and Big Commerce.
So What’s the Problem?
Initially, it may seem easier and more economical to grab some stock photos or snap a few pics with your phone to put on your website or socials. The problem is:
- stock imagery isn’t specific to your business or brand
- unless you know what your doing with your camera, your phone pics aren’t likely to come across as high-quality and/or professional and may be limited in their scope/usefulness to you
The idea of stock images may feel like an easy solution to your imagery needs at first. However, you can waste a lot of time searching for photos that “look” or “feel” like your brand. Stock photos are created for generic use…which means they look and feel generic. As such, they will ultimately fail to help you establish genuine connection with your audience and negatively impacting your conversion rates. Authentic connection can’t be manufactured.
Selecting imagery from a library of photos and videos that have been strategically crafted to your brand’s identity is a more efficient use of your time as a business owner and will help you establish more authentic connection with your audience.
The difference between choosing exceptional brand imagery from a team that’s dedicated to seeing your business thrive, and asking a friend to take a few quick photos just so you’ve got something to put on your website is your mindset. When you realize your work is actually worth investing in, then you’ll understand why it’s vital to have high-end imagery.
You are proud of your work and what you offer the marketplace. Be proud of the way it looks.
How We Can Help
Enter Harmonie House Images.
We create elegant brand imagery for women-led businesses that captivates, connects, and converts. Our signature services provide you with story-forward photos and video content that is strategically designed to get you noticed.
Whether you are just launching or refreshing your brand, looking for curated lifestyle brand imagery, product photos, or product animation, we can help!
Ready to make some magic? Let’s connect!
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